WOMEN’SECRET INTRODUCES ELSA PATAKY AS THE STAR OF “DARK SEDUCTION”, THE COMPANY’S FIRST FASHION FILM
The fashion film is directed by the film director and screenwriter Paula Ortiz and will air in November
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Women'secret held a press conference introducing Elsa Pataky as star of their first fashion film "Dark Seduction", and Paula Ortiz as director.
Women'secret chose to use the fashion film format, a new advertising medium increasingly popular amongst fashion brands, to present its limited edition collection.
The event was attended by Jaume Miquel, General Manager of Women'secret, who alongside Elsa Pataky and Paula Ortiz unveiled the project and announced the premier of "Dark Seduction" and the capsule collection next month, in November.
Jaume Miquel thanked Elsa for her involvement in and support of the brand and said: "Elsa has all of the attributes required of the star of the fashion film: she is a wife, mother and professional and knows how to combine these roles perfectly". He also thanked Paula for her great work in producing and editing the fashion film, recognising her professional skill as "an excellent screenwriter and filmmaker who has managed to forge a path in a male-dominated world".
The actress and model Elsa Pataky, who makes her fashion film debut with Women'secret, said: "It is a project that I find very exciting and fulfilling". In "Dark Seduction", a story that creates an exciting world that blurs the line between what is real and unreal, Elsa plays the role of a very feminine and sensual woman, with a sexy, alluring and seductive side. Elsa also emphasised: "for me, it was important that a woman directed this film and Paula, with all her experience and her sensitive approach, has given the film a magical quality that I loved".
Regarding her collaboration with Women'secret, Elsa said: "it is a privilege to develop this project with a Spanish brand like Women'secret" and also pointed out: "it is one of the first underwear brands which helped to put me in touch with my sensual side when I was growing up”.
In the fashion film "Dark Seduction", Paula Ortiz focuses on the sexy side of Women’secret and said: "it is very exciting to work with fashion, aesthetics and the women’s world which has a fledgling cinematic history". The director and the star of the fashion film have established a very close relationship and Paula stated: "great actresses can give you many emotional nuances and Elsa portrayed a fun and sensual woman who feels good about herself".
Elsa was wearing a lingerie top with black lace and Paula a masculine shirt, both from the Women'secret Autumn/Winter 2014 collection.
Women’secret is part of Grupo Cortefiel, a leading brand in the global fashion sector.
As a specialist female brand, Women’secret is the leading underwear, sleepwear and swimwear brand of 25-45 year old women who want to feel beautiful, comfortable and sensual all day, every day. It was created in 1993 with the vision to become the leader and gold standard in the corsetry and lingerie sector. In 2001 it began its international expansion and today is present in over 50 countries with more than 615 points of sale. During the current financial year, Women’secret plans to open around 100 new points of sale around the world.